tag:blogger.com,1999:blog-23847400873764279342024-02-06T19:07:10.261-08:00relevantdigitalcontentRelevant Digital ContentGirishhttp://www.blogger.com/profile/13926471357064770639noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2384740087376427934.post-59691894889801150652015-04-28T04:42:00.003-07:002020-12-03T03:50:13.535-08:0010 important points why you should have Mr Girish Sharma on board :)<div dir="ltr" style="text-align: left;" trbidi="on">
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10 important points why you should have Mr. Girish Sharma on board :)</div>
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1. Vision and Strategic Focus</div>
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Born Leader (Assertive, Story teller, Dreamer and Front Runner)</div>
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Flair for understanding business verticals, business strengths, core competencies, innovative solutions and strategic direction</div>
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SMAC (Social Media, Mobile, Analytics, Cloud)</div>
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Worked under strict deadlines and timelines. </div>
</li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Understands the value of time management and believes in keeping things simple. </div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Firm believer of Lord Shiva and guided by honesty and integrity.</div></li>
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Less communication gaps and well informed decision making.</div>
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24X7 available on mobile and less unplanned leaves.</div>
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<li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Co-Founder at Sharma Clinic and Leadership Consultant at KPS Institution </div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;"><span style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">Executive Coach and Management Consultant</span></div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;"><span style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">Business Analyst, Data Analyst and Program Manager at TCS </span></div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;"><span style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">Experience in Contract Management Systems and pitching new Product solutions across different domains including IT, BFSI, Healthcare, CPG and Pharmacy Retail.</span></div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;"><span style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">Artificial Intelligence, Machine Learning, Deep Learning, Data Science, NLP, Data Visualization and Advanced Statistical Modelling </span></div></li>
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Positive, Cheerful, Lively, Spontaneous, Creative, Innovative, Approachable and Agile Team Player.</div>
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Event Coordinator: Cavorts-BIT Technical fest, Vibration-BIT Cultural fest, Crest 4.0-GLIM Fest. </div>
</li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Flash Mob, Raahgiri, <span color="inherit" style="font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">Business Relation Events, Team meetings and Social gatherings.</span></div></li>
<li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Founder: Vyaktitva Club (Business quiz, Seminars, Industry connect, Group discussions and Debates)</div>
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CSR, TCS Maitree, Religious Institutions (ISCKON/Arya Samaj Mandir/Shani Mandir)</div>
</li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Fire safety SPOC, Vaccination and Blood Donation Camps</div></li>
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<div style="font-family: arial, "ms pゴシック", "ms pgothic", 돋움, dotum, helvetica, sans-serif; font-size: 14px; font-stretch: normal; margin: 0px; max-width: 99.9%;">5. Diversified Portfolio</div><ul class="font_8" style="font-family: arial, "ms pゴシック", "ms pgothic", 돋움, dotum, helvetica, sans-serif; font-size: 14px; font-stretch: normal; margin-left: 0.5em; margin-right: 0px; padding-left: 1.3em; padding-right: 0px;"><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;"><span color="inherit" style="font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">Business Intelligence, Business Strategy and Thought Leadership</span></div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Marketing | Analytics | Operations | Finance </div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;"><span color="inherit" style="font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">SDLC: Requirement Analysis, Design, Development, Testing, Deployment and Support</span></div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;"><span style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">Onsite-Offshore Coordination, Task Allocation, Asset Building, Dashboard Reporting and Incident Management</span></div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">RFP/RFI/RFQ, Vendor Management, Work Order, Effort Forecasting and Budget Allocation.</div></li>
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Blogging, Infographics, Video, Dynamic and Static Website Development, </div>
</li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;"><span color="inherit" style="font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">Email (Headline testing, Spam testing, A/B testing, Open rates, Conversions)</span></div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;"><span color="inherit" style="font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">SEO, SEM, Google Analytics, AR, PR and Campaign Analytics</span></div></li>
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Recommendations from Forbes Influential Bloggers </div>
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<li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Self-learning (YouTube, Seminars, Newsletters, Subscriptions, E-learnings, Webinars)</div>
</li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Online/Offline Trainings, MOOCs (Coursera, Udemy, Great Learning, Alison etc.)</div></li>
<li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Competency Building/Knowledge sharing and TCS Knowmax Contributions (Critical Point Testing Document, Best Practices Document, Checklists, Monthly/Weekly Review and Update)</div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Python, R, C, C++, Java, <span style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">HTML, </span><span style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">SQL, MySQL, </span><span style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">Oracle, </span><span style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">Tableau, Power BI</span></div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;"><span style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">SAS, SPSS, MS Excel, MS Word, MS PowerPoint, AWS and Azure</span></div></li></ul>
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8. Digital and Social Influencer</div>
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<li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">LinkedIn, Twitter, Facebook, Pinterest, Instagram, YouTube </div>
</li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Niche audience engagement with meaningful connections</div></li>
<li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;"><span color="inherit" style="font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">Digital Point Award for Digital and Social Presence</span></div></li>
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<li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Honor Role Award and Scholar Blazer for consistently scoring 85% and above</div>
</li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">DAV College Academic Achievement Award </div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">10th Tuition fee waived off by DAV Board</div></li>
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BE(CS) from Birla Institute Of Technology 2010</div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;"><span color="inherit" style="font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">PGPM from Great Lakes Institute Of Management 2015</span></div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;"><span color="inherit" style="font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit;">Aegon UK Insurance Domain Competency Award Winner.</span></div></li>
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Smart, Intelligent and Presentable</div>
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Entrepreneurial acumen</div>
</li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Startups, M&A, Valuations, Capital Structure, Budgeting and Risk Management</div></li><li style="color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; line-height: inherit;"><div style="font-stretch: normal; margin: 0px;">Art, Photography, Travel, Mindfulness, Fitness, JUDO</div></li>
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Girishhttp://www.blogger.com/profile/13926471357064770639noreply@blogger.com0tag:blogger.com,1999:blog-2384740087376427934.post-10773406094552884972015-03-12T22:36:00.001-07:002020-12-03T04:45:13.171-08:00Basics of Digital Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
<span face="Arial, Helvetica, sans-serif">Relevant and Intuitive Digital Marketing </span><br />
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<span face="Arial, Helvetica, sans-serif"><b>Organic posts - </b>whenever you type anything (keyword/search query) in google/any other search engine (yahoo or bing), the results which come up automatically (typically after 2-3 lines) are called Organic posts. </span><br />
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<span face="Arial, Helvetica, sans-serif">These form the basis of SEO/search engine optimization. It takes time to do SEO to improve the rankings of your post. </span><br />
<span face="Arial, Helvetica, sans-serif"><br /></span><span face="Arial, Helvetica, sans-serif">"The best place to hide is on the next page of google results" </span><br />
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<span face="Arial, Helvetica, sans-serif">No one bothers to search or read your post if it is listed deep down in SERP (search engine results page).</span></div>
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<span face="Arial, Helvetica, sans-serif"><b>Inorganic posts - </b>whenever you type anything (keyword/search query) in google/any other search engine, the results which come on top of organic posts or vertically on the right hand side of the screen or sometimes at the bottom. </span><br />
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<span face="Arial, Helvetica, sans-serif">Usually separated by a simple thin line you can easily distinguish between organic and inorganic posts. </span><br />
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<span face="Arial, Helvetica, sans-serif">These may include site links, google maps, news feed, related keywords, image results, shopping feeds etc. to eat upon the most coveted screen space so as to increase the number of clicks and impressions.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9xqGFea9GQ02n-tsZot0OEx87b7I39c7koJ8pt5sIPara3hXDGeQ2OGPJjFp-s77t8UAaKq4CE2fIM9mHtEyQRPPocHpwp4IxSGjox-5yE0NveEfL49KKsVEhVZALrGRk9-y_eSDhE1U/s1600/PPC.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9xqGFea9GQ02n-tsZot0OEx87b7I39c7koJ8pt5sIPara3hXDGeQ2OGPJjFp-s77t8UAaKq4CE2fIM9mHtEyQRPPocHpwp4IxSGjox-5yE0NveEfL49KKsVEhVZALrGRk9-y_eSDhE1U/s1600/PPC.png" title="Organic and PPC listingd" width="400" /></a></div>
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<span face="Arial, Helvetica, sans-serif">Note : There's a difference between click and impression</span></div>
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<span face="Arial, Helvetica, sans-serif"><i>Impression </i>: you type in a keyword and results are displayed, whenever you see an ad it counts for an impression whether you click it or not. (Marketers do a lot of hard work and pay heavily to get their ads displayed)</span></div>
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<span face="Arial, Helvetica, sans-serif"><i>Click</i>: when you click on the displayed ad it counts for 1 click.</span></div>
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<span face="Arial, Helvetica, sans-serif">Further, these clicks and impressions are used by marketers to achieve their business objectives in conjunction with different monetary models like </span></div>
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<span face="Arial, Helvetica, sans-serif">1. PPC - Pay per click (marketers pay when any user clicks their ad)</span></div>
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<span face="Arial, Helvetica, sans-serif">2. PPL - Pay per lead (marketers pay when the random click converts to a qualified lead)</span></div>
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<span face="Arial, Helvetica, sans-serif">3. PPM - Pay per 1000 impressions (marketers pay for 1000 impressions)</span><br />
<span face="Arial, Helvetica, sans-serif">4. PPA - Pay per action/acquisition (marketers pay when there is action/sale)</span><br />
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<span face="Arial, Helvetica, sans-serif">PPC/PPA/PPL may be used to drive conversions (which could be a sale or a form fill or a newsletter </span><span face="Arial, Helvetica, sans-serif">sign up</span><span face="Arial, Helvetica, sans-serif"> </span><span face="Arial, Helvetica, sans-serif">or an e-book </span><span face="Arial, Helvetica, sans-serif">download</span><span face="Arial, Helvetica, sans-serif">) while PPM may be used for branding/awareness.</span></div>
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Girishhttp://www.blogger.com/profile/13926471357064770639noreply@blogger.com1